We on the left need to wise up to what's going on.
He points out how many times politicians actually use the word "story" - 10 times in one Bush speech - and he ascribes Obama's success to his use of narrative in his campaign.
This latter example demonstrates that the devil needn't have a monopoly on all the best tunes.
It's true that the facts of life are being obscured by narratives which are at best no more than half truths.
But we neglect these age-old techniques at our peril.
Our history abounds with stories that tell the truth about reality, from the parables of Jesus to Robert Tressall's "money trick" in The Ragged Trousered Philanthropists.
It might have been more apposite if the writer had spent some of his book not in merely denouncing the examples of bad storytelling practice but also in suggesting how we might recuperate these techniques.